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Creating an Effective Employee Wellness Program for the Aging Workforce in 2023 and Beyond

Written by: Dana Wisniewski, MS | Health Promotion Manager | AdvantageHealth Corporation



As the workforce continues to age, with more employees over the age of 55, it's crucial for organizations to adapt and develop wellness initiatives that cater to the unique needs of this demographic. September is Healthy Aging Month, the perfect time to kick-off employee wellness initiatives to a population of 55 plus. A well-designed wellness program not only keeps older employees healthy but also boosts morale, productivity, and job satisfaction.


Why Addressing the 55+ Population is Crucial in Employee Wellness

Over the last two decades, the share of the workforce aged 55 or older almost doubled. By 2028, over a quarter of the workforce will be aged 55 or older. (source: National Institutes of Health)


Understanding the Aging Workforce

Before diving into the specifics of creating a wellness program, it's essential to understand the characteristics and challenges of an aging workforce:

  1. Health Considerations: As employees age, they may face various health-related issues such as chronic conditions, joint problems, and cognitive changes. A wellness program should address these concerns proactively.

  2. Work-Life Balance: Older employees often juggle work responsibilities with family caregiving roles. Providing support for achieving work-life balance is crucial.

  3. Mental Health: Aging employees may experience increased stress, anxiety, and loneliness. Including mental health support in the program is essential.

  4. Lifestyle Choices: Encouraging healthy lifestyle choices such as regular exercise, balanced nutrition, and adequate sleep is vital for maintaining overall well-being.

Designing the Wellness Program

Now that we've identified the unique challenges, let's explore how to design a wellness program tailored to the aging workforce:


Needs Assessment:

  • Conduct surveys and focus groups to understand the specific needs and preferences of your older employees.

  • Analyze health data and trends to identify common health concerns within this demographic.

Targeted Health Screenings:

  • Offer regular health screenings for conditions such as hypertension, diabetes, and cholesterol to catch and address issues early.

  • Encourage employees to get age-appropriate vaccinations, including flu shots and pneumonia vaccines.

Physical Fitness:

  • Develop exercise programs suitable for all fitness levels, focusing on flexibility, strength, and balance.

  • Promote group activities like yoga, Tai Chi, or walking clubs to foster social connections.

Nutrition and Diet:

  • Provide access to nutritionists or dietitians for personalized dietary guidance.

  • Offer workshops and cooking classes emphasizing age-appropriate dietary choices.

Mental Health Support:

  • Promote stress management techniques, mindfulness, and relaxation exercises.

  • Organize mental health seminars and provide access to counseling services.

Work-Life Balance:

  • Implement flexible work arrangements, such as part-time options or remote work.

  • Support employees in caregiving roles with resources and assistance programs.

Social Engagement:

  • Organize social events, workshops, and interest-based clubs to encourage social interactions.

  • Foster a sense of community and belonging among employees.

Financial Wellness:

  • Provide financial planning workshops and resources to help employees plan for retirement.

  • Offer access to financial advisors to address retirement-related concerns.

Incentives and Rewards:

  • Implement an incentive system to motivate participation and track progress.

  • Recognize and celebrate employee achievements and milestones.

Regular Evaluation:

  • Continuously assess the program's effectiveness through feedback and data analysis.

  • Make adjustments and improvements based on employee input and evolving health trends.

Creating an effective employee wellness program for an aging population requires a holistic approach that addresses the unique physical, mental, and social needs of older employees. By tailoring your wellness program to the specific challenges faced by those aged 55-plus, you can foster a healthier, happier, and more engaged workforce. In doing so, not only will your organization benefit from increased productivity and lower healthcare costs, but your employees will also enjoy a higher quality of life both at work and beyond.


AdvantageHealth can help you design, implement and evaluate an employee wellness program for the 55+ population at your organization.


Email Kristine Keykal at kkeykal@advantagehealth.com to get started or call 612.823.4470 (select option “1”) for more information or pricing.


Dana Wisniewski, MS, has worked with AdvantageHealth for 12 years. From designing wellness programs for CO's largest school district with over 12,000 employees to health coaching one-on-one, she specializes in cultivating a healthy, thriving workplace. She holds certifications in yoga teacher training, mediation teacher training, personal training and wellness coaching and has published three books.


Since 2001, Minnesota-based AdvantageHealth has been delivering award-winning employee wellbeing programs and fitness center design & management throughout the U.S.

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