Creating a comprehensive corporate wellness plan with measurable goals

AdvantageHealth, based in Minnesota, designs each corporate wellness program based on clients’ business plans and culture, and then implements, manages and evaluates it throughout its existence. Over the next 7 blog posts, we will discuss the seven foundational elements of employee wellness in detail as identified by the Statewide Health Improvement Program (SHIP) and Living Health in Washington County (LHWC).

This week we will discuss STEP 5:  CREATING A COMPREHENSIVE PLAN WITH MEASURABLE GOALS: Choosing appropriate health and productivity interventions.

Once you have your vision and brand established, it’s time for the fifth step, to create your comprehensive wellness plan with measurable goals, this should include:
SMART Goals: Create specific goals and measurable objectives that are linked to the company’s strategic priorities. When you create goals,
make sure they are SMART goals:
• S = Specific
• M = Measurable
• A = Achievable
• R = Relevant
• T = Time Based


Goal 1: To increase health awareness amongst employees.

  1. Objective 1: The wellness program will focus on a different health theme(s) each month in order to provide a well-rounded wellness program and reach out to the various needs, interests and risks of our population.
  2. Objective 2: The wellness program will create a new bulletin board display every quarter promoting current fitness, nutrition and tobacco education programs.

Goal 2: To promote healthy lifestyle behaviors through educational and outreach activities.

  1. Objective 1: Each month, the wellness program will offer programs/activities for employees geared towards the health theme(s) of the month.
  2. Objective 2: One a year, the wellness program will host an 8-week team-based walking challenge among employees.

Goal 3: To increase participation in wellness programs.

  1. Objective 1: The wellness committee will create and communicate information about the monthly wellness theme/ programs/activities via the wellness newsletter during the first week of each month.
  2. Objective 2: Each worksite of the company will designate a wellness rep for the wellness committee. The wellness rep is responsible for attending wellness meetings and communicating wellness materials to the employees at their site.
  3. Objective 3: The company wellness intranet page will be used to communicate wellness-related information to employees on a monthly basis.

Goal 4: To partner with the Statewide Health Improvement Program (SHIP) and Living Healthy Washington County (LHWC) to create a sustainable wellness program.

  1. Objective 1: Continue to access technical assistance from the LHWC Worksite Wellness Consultant.
  2. Objective 2: Attend quarterly Worksite Health Partnership meetings at Washington County to network and learn from other worksites in the county about employee well-being.
  3. Objective 3: Determine a wellness strategy to focus on annually and apply for partner project funds from SHIP and LHWC.

In addition to your goals and objectives, your wellness plan should also:

  1. Establish timelines for implementation. Clearly define what it is that you will accomplish and when you will get it done.
  2. Define roles and responsibilities. Set clear expectations of who from your wellness committee will be accomplishing specific tasks. Various roles can include: team lead, communications, minute taker, IT assistance and executive rep.
  3. Create an itemized budget for your wellness program. By having a budget designated specifically for the wellness program, you will show more value for the program as being a key component of your business.

See all 7 foundational elements of employee wellness:

If you need additional help with creating a vision and mission that generate a buzz as well as the other steps, contact AdvantageHealth. Check out AdvantageHealth’s CONSULTING SERVICES for additional expertise with this area or CONTACT AdvantageHealth.

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Kristine Keykal, Co-Founder & CEO of AdvantageHealth, has been helping businesses create custom, award-winning corporate wellness programs for over 20 years.